Newfoyai now builds each buyer their own deck from your Google Slides template.A deck for every buyer.

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Use cases

How teams on Attio use a sales room from the first call to renewal.

A digital sales room gives each deal one private page where your buyer finds the recap, the content and the plan, and where you see who opened it. foyai drafts that room from the deal's call recordings in Attio. You review and publish it, and buyer activity is written back onto the deal. It works the same way for a first discovery call and for a renewal.

Updated

By type of deal

Start from the deal in front of you.

Each type of deal has its own action plan template and its own reasons for a room. Pick the one that matches the deal you're working on.

First call to signature
New business

After the discovery call, foyai drafts the follow-up: a recap in the buyer's words, a value map, case studies that fit and a dated plan. You review and publish it, then see who opens it.

How a new deal runs
Outbound and account-based
Target accounts

Turn an Attio list of target accounts into a room for each one, with its name and logo on your deck. Reps review and send the links, then follow up first with the accounts that opened them.

Prospect with rooms
Buying committees
Enterprise deals

A buying committee decides, and some of its members never join a call. Give them one room limited to their email domain, with security, legal and procurement on the plan.

Run the committee
Existing customers
Renewals and expansion

When a deal enters your renewal stage in Attio, foyai drafts a room that recaps the value delivered so far, with a plan dated back from the renewal. Rooms the customer stops opening are flagged.

Get ahead of renewals
After the signature
Customer onboarding

Turn the room your buyer already knows into their onboarding plan, with kickoff steps, tasks the customer owns and a resources page, at the same link.

Hand off cleanly
Selling between other jobs
Founder-led sales

foyai drafts branded rooms from calls you already recorded, for you to check and send. Buyers tick off their own steps while you work on the product.

How founders use it
Not sure yet?
See a real room

Click through a room for a fictional deal the way your buyer would: the recap, the content, the plan they can tick off. Then decide which use case to start with.

Open the room
By role

What each role on the team gets from a room.

AEs get a drafted follow-up to review, sales leaders see buyer activity across the pipeline, and RevOps gets that activity as Attio fields.

Account executive
Review a drafted room, then see who opens it.

Map your Attio stages once and foyai drafts a room when a deal reaches one of them, or start one from the deal page in Attio. You review and publish; nothing reaches a buyer without you.

Then a Slack message tells you the first time they open it, and the room shows who came back, what they viewed and which slides they spent time on.

Sales leader
See room activity across your team's deals.

Rooms sort into Active, Quiet and Draft lanes, so a room nobody has opened in 30 days stands out before your forecast call.

The by-seller view shows each rep's rooms, engaged rooms and latest buyer activity. The dashboard flags rooms that need attention and Attio deals that still have no room at all.

RevOps
Room activity as Attio fields you can sort and report on.

Each deal with a room gets an engagement score (0 to 100), last buyer view, active stakeholders and plan completion as Attio fields you can filter, sort and report on, without re-keying anything.

Stage mapping decides which deals get rooms and from which template. Identified buyers are added to Attio as People and attached to their company when the email domain matches.

Founder who sells
Send a branded follow-up without writing it from scratch.

foyai drafts a branded room on your own domain from the call you just had. You check it and send the link.

The plan shows the buyer their own next steps, so they can tick them off during the weeks you're shipping product.

How it works

Every use case follows the same three steps.

In Attio
The deal and its calls
  • Deal stage, company and contacts
  • Call recordings from Attio, Fathom, Fireflies.ai, Avoma, tl;dv, Grain or Granola
  • Your case studies, decks and videos
The room
Drafted by AI, sent by you
  • Recap and sections written from the calls
  • Up to four case studies picked for the deal
  • An action plan both sides work from
Back in Attio
Buyer activity on the deal
  • Engagement score and last buyer view
  • Plan completion and synced tasks
  • A note on the deal for every buyer visit

Click through a real room first, or start with your own deal.

What each plan includes is on the pricing page. New to the category? Read what a digital sales room is.

Questions

About these use cases

What is a digital sales room used for?
A digital sales room is one private page per deal that holds what a buyer needs to make the decision: the recap of your calls, the content that matters to them, and a shared plan of next steps. Teams use it for new deals, large deals with many stakeholders, renewals and expansion, and onboarding after the contract is signed. Read the full guide.
Do I need a different setup for each use case?
No. It's one workspace connected to Attio. You pick an action plan template per room (Standard sales plan, Enterprise close plan, Pilot / proof of concept, Customer onboarding, or Renewal / expansion plan), and you can map each Attio deal stage to a saved room template. When a deal reaches that stage, foyai creates a room from the template and drafts it, and you review the draft before publishing.
Does it work with HubSpot or Salesforce?
No. We built foyai only for Attio. Rooms are created from Attio deals and companies, and engagement, plan progress and tasks are written back to Attio.
Which call recorders can the AI draft from?
Attio's own call recordings work out of the box. You can also connect Fathom, Fireflies.ai, Avoma, tl;dv, Grain or Granola; those connections are in beta. Without a recording, you can upload a transcript or build a room by hand.
Do buyers need an account to open a room?
No. Buyers open a private link with no account or password. You choose how strict access is: an open link, an email domain check, or a verified email sent as a single-use link that expires in 15 minutes.