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Product · Buyer engagement

What buyers do in the room shows up on the Attio deal.

Buyer engagement in foyai is the record of what people do in a published room: who opened it, which sections and slides they viewed and for how long, who it was forwarded to, and which plan steps they ticked off. It appears in the room's analytics, on the Attio deal as fields and a note, and in a Slack message to the room's owner if they chose that alert. Your own team's visits are left out.

Updated

One visit, three places

One buyer visit shows up in three places.

A fictional visit: Amara Osei, CFO at Kestrel Payments, opens the room for the first time and spends 6 minutes on the deck. This is where it shows up.

The visit · Tuesday, 10:42
Amara OseiCFO · Kestrel Payments
  • Verified her email with a magic link
  • Opened the room for the first time
  • Viewed the Quillstone intro deck for 6 min
  • Opened Pricing and Security
In foyai · the room's analytics
Amara OseiMagic link · new visitorjust now
Deck · time per slide Slide 4 · Pricing options · 2:10
In Attio · Kestrel Payments deal
Foyai engagement score
5268
Foyai last buyer view
Today, 10:48
Foyai room activityAmara Osei · Oct 6· Opened the room· Viewed "Quillstone intro deck", "Pricing", "Security"
In Slack · a message to the room's owner
foyaiAmara Osei opened your room Kestrel Payments · Quillstone. View engagement
Fictional visit. The Attio fields update about a minute after buyer activity. The Slack message goes to the room's owner the first time each person opens the room, if they ticked that alert.
What's tracked

What you see for each thing a buyer does.

How much you see about each person depends on the room's access. A verified email shows exactly who opened it; an open link shows anonymous visitors, tracked the same way across visits. Room access modes

In the roomWhat you see
Someone opens the roomA room view, and the visitor by name and email when the room asks for one, with how they got in and when they were last there.
They open a sectionWhich sections each visitor viewed.
They flip through a deckViews, viewers and average time on each slide.
They click, download or playContent clicks, PDF downloads, video plays and form submits.
They forward the linkA new name in the visitor list, when the room asks for an email. These are often stakeholders you haven't met.
They tick off a plan stepThe step marked done for both teams, and counted in the plan's progress.

Not counted: your own team's visits, such as a signed-in preview or a teammate who verified with their work address, and the automatic link previews that email and chat apps make. How analytics count activity

The engagement score

A 0 to 100 score built from the last 30 days of buyer activity.

40How recently a buyer visited
30How many different stakeholders visited
20How many sections were viewed
10How much of the plan is done

The score is written to the Attio deal and to the room's own record in Attio, next to the last buyer view, the number of stakeholders and the plan's completion. Your team's visits are left out, and the fields update about a minute after buyer activity.

Each visit also adds a Foyai room activity note to the deal, listing what the visitor opened. Sort and filter on these fields like any Attio field. Attio recipes has ready-made views for recent buyer activity, quiet deals and plan completion.

Slack alerts

Choose which Slack messages you get about your rooms.

Each seller ticks the alerts they want. Messages go straight to the room's owner, not to a channel, so you only hear about your own rooms. A repeat visit from the same person doesn't send another message.

Slack alerts are on Pro and Platform, including the Pro trial. Set up Slack alerts

Your Slack alerts
Sent to you as direct messages
A buyer opened one of my roomsThe first time each person opens a room you own
A buyer completed a plan task in one of my roomsNames who did it and which step
A deal moved to Lost while its room is still liveWith buttons to unpublish or archive the room, after you confirm
Quiet rooms

Rooms with no buyer visits in 30 days move to the Quiet lane.

The Rooms page groups rooms into Active, Draft, Quiet and Archived. A published room with no buyer activity in 30 days goes to Quiet, and the Dashboard lists it under Rooms needing attention, so you can follow up or archive it.

In Attio, the last buyer view on each deal gives you the same list across your pipeline. Find quiet deals in Attio

Active3
Kestrel PaymentsViewed today
Northwind LogisticsViewed 2 days ago
Larkspur LabsViewed 6 days ago
Draft1
Ferro DynamicsNot published
Quiet2
Bramble HealthLast buyer view 34 days ago
Ostrava FreightLast buyer view 41 days ago
Archived1
Pellam GroupArchived
Buyer intelligence

See who is on the buyer's side and the role each person seems to play.

From your calls, foyai lists the stakeholders and suggests a role for each, such as champion, decision maker, economic buyer, technical evaluator or end user, with a low, medium or high confidence label and a short summary of the buying committee.

These are inferences from what was said, so check them against what you know. New calls can suggest changes, which you accept or dismiss, and you can choose to sync the room's intelligence to Attio as a note.

Buyer intelligence for a room
Questions

Questions about buyer engagement

How does foyai track who opens a buyer room?
It depends on the room's access mode. When the room asks for an email and the visitor confirms it with a magic link, foyai records them by name and email. With a domain check, it records the email they typed. With an open link, visitors are tracked as anonymous, the same way across visits.
What is the foyai engagement score in Attio?
A number from 0 to 100 on each deal and room record in Attio, based on the last 30 days: how recently a buyer visited (up to 40 points), how many different stakeholders visited (up to 30), how many sections were viewed (up to 20) and how much of the action plan is done (up to 10). Internal visits are left out.
Do my own team's visits count as buyer activity?
No, when foyai can tell they're yours: a signed-in preview, or a teammate who verified with their workspace address through the magic link. Anonymous visits, and visits where someone only typed an email at a domain check, still count, because nothing proves who made them.
Can I see who a room was forwarded to?
You see who opened it. When the room asks for an email, each new person appears in the visitor list by name and email with what they viewed, so a forward shows up as a new visitor. With an open link, visitors are anonymous.
What Slack alerts does foyai send?
Three, each chosen by the seller: a buyer opened one of my rooms for the first time, a buyer completed a plan task, and a deal moved to Lost while its room is still live. Alerts go to the room's owner as direct messages. Slack alerts are on Pro and Platform, including the Pro trial.
What does the Quiet lane mean?
Quiet is a lane on the Rooms page for published rooms with no buyer activity in the last 30 days. The Dashboard lists the same rooms under Rooms needing attention.